项目时间 / Duration

2024年4月 – 至今
April 2024 – Present

项目概述 / Project Overview

本项目由我所在公司主导，旨在打造一套将实体文创产品、NFT数字藏品与智能识别技术相结合的交互体系。项目与中共一大纪念馆开展合作，通过在纪念品中植入NFC芯片，用户可用手机轻触产品，唤起微信小程序并领取专属的数字藏品。同时，产品内还嵌入RFID芯片，用于支持库存追踪与智能管理。该系统既提升了文创产品的互动价值，也实现了文化传播与数字运营的双重创新。

Led by our company in collaboration with the Memorial of the First CPC National Congress, this project explores the integration of physical cultural merchandise, digital collectibles (NFTs), and smart chip-based interaction. By embedding NFC chips into souvenirs, users can tap their phones to trigger a WeChat mini program and receive exclusive digital collectibles. Additionally, RFID chips enable backend inventory tracking and real-time stock management, enhancing both operational efficiency and cultural engagement.

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我的角色 / My Role

主责设计师 / Lead Designer

1. 统筹整体产品体系设计（实体与数字端）

2.带领设计师进行文创产品造型、包装与材料工艺开发

3.与工厂及供应商对接产品打样、量产协调

4.指导NFT数字藏品的建模、动效设计及交互路径设定

5.参与小程序端体验逻辑及NFC交互流的优化

1.Led end-to-end design of the physical-digital product system

2.Supervised physical product design including form, packaging, and material exploration

3.Managed supplier and factory communication for prototyping and mass production

4.Directed the creation of NFT models and animations with interactive logic

5.Collaborated on optimizing mobile experience and NFC-based activation flows

项目亮点 / Key Features

1.实体产品与数字藏品绑定，增强纪念意义与收藏价值

2.NFC交互实现轻量化一触即达的用户体验

3.RFID芯片助力库存自动管理与追踪

4.NFT视觉资产可持续迭代，适配新产品线扩展

1.Physical souvenirs linked with exclusive NFTs to enhance engagement

2.NFC-enabled, app-free mobile interaction

3.RFID-assisted backend stock management

4.Expandable NFT library with animated digital assets for new releases